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We work with small-, medium-, and large-sized businesses to help them either get started or expand into new territories. Start your next chapter now.




​Nabcore team is always looking to innovate to make our world a little better and secure. Our team is building a platform - Renoho to better qualify, curate Interior Designs, Renovation works and Consultancy Services to Users.


We aim to revamp how the ideas, designs and services are now being provided. Making the industry more reliable, robust and fun.        


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Provide solutions to over  50 million products since 2014.

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Brand Protection Articles

BRAND SECURITY . SMART APPLICATION . TECH PLATFORM 

TECH. PLATFORM

Ready to take your business to the next level? Our team will do whatever we can to best support you for Brand Security and International Trade. 

It is the dream of everyone to see their business grow and expand globally to new markets. But what is so good for the company and people if every product you supply suffers losses as you expand?  

At Nabcore, everything we do, we believe in unleashing its potential. We believe in thinking differently. The way we unleash potential is to design our solutions that empower, simple to implement and practical to use.
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We draw on valuable intellectual resources to provide proprietary technologies and design synergistic program for Brand Security and Anti-counterfeiting. Our solutions use both Physical Authentication and Mobile Verification for consumers to readily authenticate products in global trade. 


We help brand owners to implement interlocking Brand Protection Solutions in Asia to engage consumers, prevent loss revenues, get visibility in Supply Chain (Track & Trace), increase sales profits and improve brand value. 


Our team specializes in working with Brand Owners in the Fast Moving Consumer Goods (FMCG), Industrial Goods and Automotive sectors to secure their Intellectual Properties (IP) and Revenues. There are many case studies which we can share. If you wish to find out more, please feel free to contact us.   



 



Based in Singapore, Nabcore constantly establish Smart Application solutions to support companies, brand owners to expand regionally in Asia. We formulate unique technology solutions to address pain points and established Distribution channels and platforms for our client's products and services.   

 



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7 Tips to prevent losses to counterfeit


As a Brand Owner (big or small), we want to expand our market share by going overseas especially to a growing economy. In countries like Vietnam, we have seen local distributors expecting the Brand Owner to provide support to prevent counterfeiting of the products that they would be distributing.

 Below are some of the problems faced by Brand Owners due to fakes: 






















It is frustrating to see successful brands succumbed revenue/jobs losses due to knock-off when they venture overseas. It is even more painful to see fake products causing harm to people. Catching the counterfeiters are like fighting in guerrilla warfare, often hard to track or pin-point the offenders. Counterfeiting would only get worse with E-commerce. 

Many companies still believe that protecting their brand and product primarily way is only through trademark/copyright registration. The approach is useful but reactive and not optimize. Brand owners normally can take action only if there is a violation. Moreover, higher cost would be incurred to enforce such rights. Eg. Conduct raids, Litigation. Hence, brand owners tend to perceive Brand/IP protection as a non-tangible solution and a business cost with low ROI (practicality) for them.

Alternatively, companies can choose to be proactive. With the rise of smart phone, brand authentication, marketing campaign, consumer engagement, supply chain and product trend analysis can be interweaved. It becomes a more practical and appealing approach for companies.

Beside the common IP/Trademark registration, with technology below are some tips that companies can do:

  1. Look for a Brand Protection solution that offer BOTH High Security and Consumer Engagement.
  2. Adopt solution that allows simple and fast authentication for your products & packaging. – Eg: Mobile Verification
  3. Enhance your brand value by making your packaging more appealing
  4. Engage Consumers with program (eg. Lucky draws/loyalty points) to encourage authentication of your products. Do drive awareness, to upsell related products. 
  5. Provide distributors with visibility of Supply Chain through closed loop feedback.    
  6. Establish a system to capture data & insights of consumers trend to drive business growth.   
  7. Flag out suspicious suppliers to major marketplaces (eg. Alibaba/Ebay/Taobao etc) that are selling your products at a higher volume and lower price than your official distributors/partners.


With the use of physical authentication + digital verification such as encrypted Augmented Reality (AR) codes, QR codes, NFC/RFID and Blockchain Technology, Brand owners can create great opportunities to position themselves today. It only depends on how creative we want to be.   

There are many solutions in the market. All companies need to do is to take a step forward and ask ourselves if we want to take things for granted when venturing overseas. Perhaps how we want to see an application as a cost or revenue generation does make a difference in our business.

Brand is one of the biggest asset that any company can have. Often being penny-wise, resulted in us making greater losses that sometime would take a long time to recover.